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Changing Patient Behaviour: The next frontier in health care value

This paper by McKinsey suggests that to address the rising cost of chronic conditions, health systems must find effective ways to get people to adopt healthier behaviours. A new person centric approach to behavour change is likely to improve the odds for success.

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PDF document icon HI12_64-73 PatientBehavior_R8.pdf — PDF document, 895 KB (916886 bytes)