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Workshop: understanding the media

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Workshop: understanding the media

With scrutiny of NHS organisations more intense than ever in the wake of Francis, media relations plays a crucial part in building support for your organisation and protecting its reputation in a crisis.

This workshop for board members, communications managers and engagement leads, takes the mystery and fear out of media relations. Led by experienced journalists and communicators working in the NHS, the workshop includes practical exercises and case studies to inform a successful media strategy, including vital tips on managing crises. Places are still available on 19 July (Leeds) and 9 August (London). For dates in other areas see the PCC website.