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Working with the media: theory and practice for NHS commissioners and providers

 

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Working with the media: theory and practice for NHS commissioners and providers

This full day workshop on 17 April in London is a useful refresher for staff with communications roles and essential background training for anyone who needs to understand media relations, whether or not their roles include regular contact with the media.

Senior managers and those involved in external communications need to understand the impact of the media on organisational strategy, how to build effective relationships, how to avoid media crises (or manage them when they can’t be avoided) and the role of media in wider communications and engagement strategies. More ....