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Working with the media


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Working with the media

Communication is a key determinant of success for NHS organisations, but few do it well. Most organisations think of communications in defensive terms. They worry about bad news but fail to exploit the opportunities for good news.

For commissioners and providers, being able to explain clearly what you do and why you do it is vital, and that means working with the media.

This workshop on 23 August in London and 28 September in Birmingham explains in a day how to do it. We demystify communications and media relations, address common misconceptions, explain how journalists work and how you can work with them to get your messages across.