This workshop explains in a day how to do it. We demystify communications and media relations, address common misconceptions, explain how journalists work and how you can work with them to get your messages across.

You will get a mixture of practical advice and engaging workshop sessions to allow you to practice what you’ve learnt including how to make your organisation “the story” on your terms. Whether you are trying to spread good news or manage bad news, our expert facilitators can help you understand what to do and how to avoid common mistakes.

Yorkshire GP federation member Dr John Crompton, who attended the event in Leeds recently, called it “a very valuable and well-structured day with good speakers with personal knowledge and ‘real’ backgrounds”. There are still a few places remaining for the next event on 4 November in London.