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Stoptober 2018: campaign evaluation

 

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Stoptober 2018: campaign evaluation

Stoptober is a major annual event to encourage smokers to quit for 28 days in October - with the aim of stopping smoking permanently.

This report measures the impact of Stoptober in 2018. It aims to assess the scale of the campaign, the degree to which people engaged with it, and actions and behaviours generated by Stoptober.