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Social media boost for breast screening

 

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Social media boost for breast screening

An NHS social media campaign has led to a 13% increase in first time attendances for breast screening in Stoke-on-Trent over four years.

The local initiative saw information about screening posted on Facebook community groups, which empowered and enabled women to make appointments by reducing their anxiety around breast examinations. It also allowed them to communicate quickly and easily with health practitioners to ask questions about the screening process.

This project is part of NHS Digital’s Widening Digital Participation Programme, which is commissioned by NHS England and aims to make digital health services and information accessible to everyone – particularly the most excluded people in society.