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Public Health England highlights ‘vaccine heroes’


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Public Health England highlights ‘vaccine heroes’

Chief executive of Public Health England, Duncan Selbie, is urging everyone in healthcare to promote the value of vaccines and has dubbed GPs and nurses on the frontline “vaccine heroes”.

Research from Public Health England shows that health professionals remain the most trusted source of advice on immunisation (93% of parents agreed), while social media and the internet ranked as the least trusted sources of information. Overall, only 9% of parents have seen, read or heard about something that would make them doubt having their child immunised – a historically low proportion and down from a third (33%) in 2002.