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Pharmacy advice campaign gets underway


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Pharmacy advice campaign gets underway

Public Health England this week launched a campaign to encourage people to make better use of their local pharmacy.

Pharmacists can treat minor concerns like coughs, colds, sore throats, itchy eyes and earaches, helping to reduce pressure on GPs and hospital emergency departments. The campaign asks the public to “take the drama out of minor illnesses” and go to their local pharmacist first. It includes a TV advert, social media and bus shelter adverts to help change behaviour. Campaign materials are available to download via the campaign resource centre. Materials have also been sent to pharmacies and general practices.