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NHS Choices rebranded simply as ‘the NHS website’


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NHS Choices rebranded simply as ‘the NHS website’

The NHS Choices name is to go as part of changes to the UK’s largest health website by NHS England and NHS Digital.

These include more accessible content, better mobile device experience, new content for helping people to manage long-terms conditions, and improved page design. The NHS Choices logo will disappear but the web address remains the same, www.nhs.uk. Organisations are asked to replace existing references to NHS Choices to “the NHS website” when possible. There is also guidance to help NHS organisations refer correctly to the NHS website.