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Healthy Start scheme research published

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Healthy Start scheme research published

Retailers find the Healthy Start scheme easy to administer and beneficial to their customers, according to new research.

Commissioned to give government a better understanding of how retailers experience Healthy Start vouchers - what works well and what doesn’t, the potential causes of voucher misuse, and how these might be addressed - the report suggests that in general both retailers and beneficiaries are strongly motivated to accept and use vouchers for the correct products and that voucher misuse is rare.