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Diabetes UK launches largest ever type 2 diabetes awareness campaign

 

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Diabetes UK launches largest ever type 2 diabetes awareness campaign

Diabetes UK will launch the largest ever public awareness campaign about type 2 diabetes on 23 September 2013.

The campaign will be communicated through outdoor, digital and radio advertising, as well as through Tesco channels for a two-week burst throughout the UK.

Diabetes UK’s campaign aims to raise awareness of the risk factors of type 2 diabetes and enable people to understand their risk of developing the condition. Advertising will drive people to Diabetes UK’s online risk score or into pharmacies for an assessment with information on what people should do next, depending on their risk level.