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Consultation on nutrient profiling model


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Consultation on nutrient profiling model

Public Health England (PHE) has published a consultation on an updated nutrient profiling model (NPM).

The NPM is a tool used by the Office of Communications (Ofcom) and Committee of Advertising Practice (CAP) to give food and drink products a score. This score determines whether products can be advertised during children’s television programming and non-broadcast media including print, cinema, online, and in social media.