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Communications strategy agreed for potential flu pandemic

 

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Communications strategy agreed for potential flu pandemic

The Department of Health is publishing a communications strategy to assist in planning its response to a potential flu pandemic.

This is a companion document to the UK Influenza Pandemic Preparedness Strategy, published in November, and the Health and Social Care Influenza Pandemic Preparedness and Response Guidance for the health and social care community, published in April.

This strategy covers health-related communication in the stages leading up to a UK pandemic, during a pandemic itself, and during the recovery phase.  It focuses on mainstream communications channels with targeted elements for specific audiences.