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Be Clear on Cancer – awareness campaign evaluation results and materials

 

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Be Clear on Cancer – awareness campaign evaluation results and materials

The National Cancer Registration and Analysis Service (NCRAS) has published the final evaluation report for ‘Be Clear on Cancer: local, regional and first, second and third national Blood in Pee’ on their website.

The ‘Blood in Pee’ campaign was introduced to educate and encourage people to present early with symptoms suggestive of bladder or kidney cancer to help promote early diagnosis. The number of newly diagnosed bladder cancers increased following all campaigns. This suggests awareness campaigns encouraging people with blood in pee to visit their doctor can help ensure more people are diagnosed at an earlier stage, potentially reducing the need for late stage treatments and any related side effects. ‘Be Clear on Cancer’ campaign materials can be downloaded here.