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The Two-Minute Deviant


Blog headlines

  • Community-Oriented Integrated Care
    18 February 2021

    The blog this week is a short extract from a paper considering an approach primary care networks could use to move towards community-oriented integrated care.

  • Strategy Unit releases opensource model for planning vaccine centre capacity
    11 February 2021

    This week's blog is from The Strategy Unit who are sharing an opensource model to help with vaccine centre capacity planning.

  • Time to talk day
    4 February 2021

    A small conversation about mental health has the power to make a big difference.

  • Supporting Staff: the emergence of ‘long-covid’
    28 January 2021

    As we are now well into a second, or is it now the third, wave of Covid-19 it is becoming apparent that Covid is something we have not experienced before and it has unique implications for staff management. It is not just the possibility that staff may become acutely ill with the virus, but that for some they may go on to develop persistent debilitating symptoms that will affect their ability to go back to work. This article looks at the implications of long-covid for HR and service managers when looking to support health care professionals (HCPs) return to work.

  • Link of the week: Clinically-Led workforce and Activity Redesign (CLEAR)
    21 January 2021

    This week we are sharing a link to the Clinically-Led workforce and Activity Redesign (CLEAR) site that is funded by Health Education England.

  • So much more than an extra pair of hands
    14 January 2021

    The introduction of the additional roles reimbursement scheme for primary care networks has started to grow capacity in general practice to address the unsustainably high workload that has put so much pressure on GPs.

  • Primary Care Networks – how did we get here?
    7 January 2021

    This week we are sharing a blog by PCC’s chairman David Colin-Thomé.

  • A year like no other
    17 December 2020

    On 5 July 1948 the NHS was born, over the last 72 years challenges and changes have been remarkable but the service has probably never been tested as much as in the last nine months. There have previously been numerous re-organisations, multiple changes to hospitals, mental health services and a shift from the family doctor towards more integrated primary care services delivered by a range of professionals. However, rapid transformation of services to embrace digital technologies, and a shift change to work differently has been forced upon all areas of the health service this year.

  • Guest blog: David Hotchin
    11 December 2020

    This week we have a guest blog that was submitted to us by David Hotchin, written by a retired friend....obviously, he's used a little poetic licence.

  • What now for commissioning?
    3 December 2020

    By Professor David Colin-Thomé, OBE, chair of PCC and formerly a GP for 36 years, the National Clinical Director of Primary, Dept of Health England 2001- 10 and visiting Professor Manchester and Durham Universities.

  • What White people don’t see
    26 November 2020

    This year’s Black History Month (BHM) has, unfortunately, in its shadow another example of why campaigns like this exist.

  • Primary Care: Why don’t we talk about Racism?
    20 November 2020

    Rita Symons is an ex NHS leader who is now a leadership consultant, coach and facilitator. Her work is mainly in the NHS and she is an associate for PCC offering facilitation, coaching, strategy development and team development activities. She is a concerned but hopeful world citizen and combines work in the NHS with a board role in a non for profit organisation and an interest in writing.

  • Primary Care and the Health of the Public
    12 November 2020

    By Professor David Colin-Thomé, OBE, chair of PCC and formerly a GP for 36 years, the National Clinical Director of Primary, Dept of Health England 2001- 10 and visiting Professor Manchester and Durham Universities.

  • What now for primary care
    4 November 2020

    By Professor David Colin-Thomé, OBE, chair of PCC and formerly a GP for 36 years, the National Clinical Director of Primary, Dept of Health England 2001- 10 and visiting Professor Manchester and Durham Universities.

  • Boosting your resilience
    30 October 2020

    The last year has been a difficult one, who would have imagined last Christmas that we would have been in lockdown, with the NHS seriously tested by a global pandemic. So much change has happened and the resilience of people working in and with health and care services has been seriously tested. Resilience is our ability to deal with, find strengths in and/or recover from difficult situations. Its sometimes referred to as “bounceabiliy” – but bouncing in what way?

  • Link of the week: National Cholesterol Month
    23 October 2020

    Every month or week of the year seems to be an awareness week, October has more than its fair share.

  • New redeployment service offers talent pool of motivated, work-ready individuals
    15 October 2020

    People 1st International have shared some of the work they are doing to support people displaced from industries due to the Covid-19 pandemic. There is an opportunity for health and care services to benefit from this workforce.

  • Link of the week
    9 October 2020

    Article published in the BMJ looking at the ability of the health service to quickly bounce back to pre-Covid levels of activity and considers if it is desirable.

  • Virtual Consultations– the patient perspective
    2 October 2020

    This week Jessie Cunnett, director of health and social care at Transverse has shared this article.

  • Virtual Consultations– the patient perspective
    1 October 2020

    This week Jessie Cunnett, director of health and social care at Transverse has shared this article - Virtual Consultations– the patient perspective.

Thursday, 31 August 2017

The Two-Minute Deviant

Are you a disruptive innovator who sometimes struggles to be heard? Could you run your organisation much better than the people in charge, given half a chance?

Do you have a lot of great ideas you can’t wait to share? Are you a frustrated change agent; a positive deviant swimming against a tide of negativity?

Do you think in banalities and talk in platitudes? Do you like to be photographed holding handwritten signs on social media?

If the answer to any of these questions is “yes”, this comprehensive bite-size learning and development programme is for you. It will empower you to kick-start the change you want to roll out, unleash your inner leader and be the difference you want to see.

Forget years of formal education and training or cramming for an MBA, the Two-Minute Deviant will equip you with all the bullet points you’ll ever need.

Here’s a brief taster course. To access the full programme, simply enter your payment details and we’ll send you:

  • Your unique membership number (remember no one else has this number – it’s as individual as you are!)
  • A colourful lapel badge to enable you to spot fellow members at networking events – and to enable them to avoid you too
  • A certificate to the full value of the paper it’s printed on.  

Answer the phone!

A ringing phone can be very distracting, so turn the tables and make the phone work for you

  • See every call as an opportunity to talk to the person who called you. Every “ring-ring” is a potential “win-win”!
  • Remember to listen or you may not hear what the other party has to say
  • Don’t forget to speak when it’s your turn or neither of you will benefit fully from the experience
  • There’s no such thing as a “wrong” number. Don’t blame yourself or others. Move on.

Break the rules!

Rules are made to be broken, but most people are afraid to put great ideas into action

  • Challenge the norms – always ask why, even if the answer seems obvious or the person you’re asking seems irritated
  • Change something to stop people getting set in their ways, such as the entry code to the office. Don’t tell your colleagues, even if they’re banging on the door and shouting. Let them work it out as a team
  • Do what you know is right, even if the rules say it’s wrong
  • When you get fired, see it as a learning opportunity and a chance to try new things.

Write it down!

Ever had a good idea or clever thought only to find you’ve forgotten it five minutes later?

  • Instead of trying to remember everything, make a note of the most important points so you can refer to them later
  • Keep a pen or pencil by your bed. Look at it last thing at night and first thing in the morning. It will remind you to write things down during the day
  • Collect the pieces of paper containing your thoughts and give copies to your colleagues. Encourage others in your team to do the same
  • Print the best bits on a T-shirt or publish them as a “word cloud”.

Borrow a stapler!

When it comes to staplers, you don’t always need to buy your own. The same goes for hole-punches

  • Staplers are great when you need to join two or more bits or paper
  • Do you really need one of your own when the NHS is short of cash? Why not ask a colleague to borrow theirs?
  • If they’re not around, don’t wait for permission, just take it! (But remember to put it back – and leave a handwritten note to say “thank you”)
  • Do you even need a stapler? As management guru Peter Drucker said, “a paperclip is just as good”
  • Always stand up when you’re stapling. It adds energy and life to your paperwork.

Do some work!

Learning and development opportunities are important, but you owe it to yourself to try and fit in some work when you can

  • Try and leave time between blogs, guides and lists of top tips to do the work you’re paid for
  • Ideally you should take a "work break" every 20 minutes or so. When this is not possible (when you’re at a conference, for example), make an excuse to leave the meeting at least once to take an “important call” or deal with an “urgent email”
  • Write down three bits of work you’d like to do if you ever get the chance, putting them in order of priority. Tell someone else you plan to do them, so it sounds like a real commitment.

Personal growth editor: Julian Patterson


Anonymous says:
Sep 01, 2017 09:08 AM

One of your best Julian.

Anonymous says:
Sep 01, 2017 09:27 AM

Brilliant, I'm going to start making a list of work I might do as soon as I've had another cup of coffee and checked our stapler status, when I checked last night I'm sure we were one short!

Andrew Rix
Andrew Rix says:
Sep 01, 2017 10:08 AM

Brilliant, but maybe a bit too much to take in in one go. Perhaps it could be modularized and then mainstreamed.
Communication = hearing what you want to hear
Responsibility= never get caught holding the baby
Authority = do as I now think I said
Finance = think of a number…
Personnel = identifying those to blame
Change management = being associated with what works
Meeting targets = have a meeting about targets
Survival = all the above
Pensions = how to get one while continuing to be paid to watch others do the work.

Admittedly it would no longer be a two-minute programme, although the title could remain the same and relate to each module: or perhaps get your local business school to accredit it as the 18 minute MBA. Endless possibilities, let's have a working group about development and, of course, monitoring – we want the right kind of deviant to keep us on track.
Staplers are a much more technical issue and might warrant a whole course to themselves.

Anonymous says:
Sep 04, 2017 10:04 AM

Answer the phone - but that's why we have admin; otherwise we'd have to talk to people and possibly either agree or disagree with them. Even worse - make a decision!
Break the rules - is that a rule in itself? Can We have some guidance to show which ones and how, and by "break" what do you mean - "break" or "break"?
Write it down?!? Good grief no! That'd not only use up resources but could come back to haunt you as "it is written"!
Borrow a stapler? we're striving for paperless don't you know...
Do some work...guidance is definitely needed here... We have staff (clinical and clerical) that haven't worked for years! We need research, evidence and pilots before a soft launch in target areas and gentle roll-out room-by-room in order to deliver transformational change.
Don't forget: no one likes change and it never makes things better than they used to be!