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Plackard's even bigger tips


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Friday, 31 August 2018

Plackard's even bigger tips

Last week the NHS’s leading communicator and strategist Martin Plackard shared three of his seven core principles (7CPs), the distillation of many years’ experience in the frontline of transformational change. In part two, Martin covers his remaining and most important principles: humility, something about patients, virtue and integration.

Don’t let humility hold you back

Humility can sometimes seem like a nuisance. Too much of it can make you appear weak, putting a real damper on your chances for success. Too little is also unattractive. So how do you talk about your achievements, keep your stock price up in the job market and get more followers on social media without making people dislike you? 

The answer is to make sure that your most self-promoting tweets are also your most self-deprecating. The more you play down your own contribution (“I was only the programme director…”), and the more credit you give to others (“My fantastic team of loyal subordinates…”), the more humble you will appear and the more your peers will aspire to be like you.

Putting patients first, first time, every time, always and forever

Patients are at the heart of everything we publish.

Virtue is your own reward

If virtue were its own reward, Twitter would never have been invented. Virtue is your reward for letting people know that you care, that you share their values and beliefs, and that being popular in a crowd of faceless strangers really matters to you.

In the dark ages before digital, virtue was back-breaking work. A person’s virtue was measured almost literally by what they had done. Now, thanks to the wonders of social media, we no longer have to leave the house to talk about the good we believe in.

Here are a few things that could make you visibly more virtuous if you posted something heartfelt about them:

  • Plights you are moved by
  • Shocking injustices that make you cross
  • Personal stories that show you care
  • Other people’s personal stories that show how things have touched you
  • Anecdotes that make a profound point through the eyes of an animal or child
  • Ways in which you plan to make change happen at some point.

Integration at any cost

I’m a passionate believer in integration. I often hear people ask what that really means. This is surely missing the point.

As the forthcoming ten year plan will make clear, integration is what happens when you aim to move towards collaboration at scale underpinned by a digital roadmap, a robust support chassis and a shared vision of transformation. 

No wonder it’s our overarching priority.  

Editor: NHS Networks