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Blithering Covid-19 bulletin plays vital role

 

Blog headlines

  • Social care to become lifestyle brand
    16 April 2020

    Social care is to get a new brand identity as the government seeks to reverse the perception that it is the poor relation of the NHS.

  • Blithering Covid-19 bulletin plays vital role
    2 April 2020

    To fill a gap in the market for timely and relevant Covid-19 information, Martin Plackard, director of global crisis communications at NHS Blithering introduces his latest initiative to reach out to stakeholders during the outbreak.

  • Social distancing the Longstay way
    27 March 2020

    We asked Sir Trevor Longstay, chief executive of the NHS Blithering University Hospitals Foundation Trust and commander-in-chief of the Blithering Covid-19 Taskforce to give us some practical tips on social distancing. Here he shares some of the lessons learned over four decades of leadership – not all of them relevant or epidemiologically sound

  • Nothing left to shift: fears grow over NHS paradigm supply
    12 March 2020

    The government has issued a stark warning that stocks of paradigms and other basic supplies could soon run out if NHS managers continue panic-buying.

  • Matt Hancock’s diary – a week of levelling up
    27 February 2020

    Taking personal charge of global pandemics is one of the perks of this job. I’m referring to coronavirus, of course, and I’m booked to appear on Sky News to talk about it.

  • Exceeding your expectations: the Blithering staff survey
    20 February 2020

    Staff at NHS Blithering feel listened to “at least once a year” and report that their expectations of taking part in surveys have been “met” or “exceeded” in the past 12 months.

  • Martin Plackard’s week: Tuesday
    7 February 2020

    The second in our series of privileged insights to the working life of Martin Plackard, the NHS’s most gifted communicator

  • Martin Plackard’s week: Monday
    30 January 2020

    First in an occasional series of glimpses into a typical week in the life of Martin Plackard, the NHS's most influential strategic communicator

  • A quick guide to quick guides
    24 January 2020

    Few of us have time for long documents that take ages to read or a lot of expertise to put together. That’s where quick guides come in.

  • Towards people and impact
    17 January 2020

    This week the Royal Pharmaceutical Society advertised for a head of engagement and belonging. Such titles can be controversial – but not for Martin Plackard, whose CV features a number of leadership roles in the fields of impact, euphemism management and talent delivery.

  • National log-in reset will change everything
    9 January 2020

    This week the Department of Health and Social Care announced a £40m investment to make it easier to log-in to NHS computers. It’s a laudable aim, akin to fitting a keyless entry system to a Ford Anglia to make it go faster.

  • Martin Plackard’s top tips for making a difference in 2020
    3 January 2020

    NHS Blithering’s Martin Plackard MBE was recognised in the new year honours list for services to strategic communications and meaningful engagement. Here he gives his top tips for others who hope to make a very real difference to people, communities and their own career prospects in 2020.

  • My amazing Twitter year – by Matt Hancock
    20 December 2019

    It's been a fantastic year on social media for the secretary of state for health and the other thing. Here it is in very nearly his own words

  • Sustainability and transformation parties: mandatory guidance
    5 December 2019

    As Christmas fast approaches, system leaders are getting ready for so-called sustainability and transformation parties, the highlight of the year for those who enjoy kinky integration with strangers.

  • All the latest health policy news from the general **** campaign
    29 November 2019

    Because purdah is still in force, this week’s **** has been heavily redacted. Here are the main parties’ plans for government as set out in their manifestos. A full unexpurgated version can be obtained from **** Party HQ.

  • New outfit more splendidly integrated than ever
    21 November 2019

    The emperor has announced plans for yet another new outfit, amid claims that this one will be even more splendid than the last.

  • Purdah – guidance for professionals
    15 November 2019

    After Christmas and the HSJ Awards, purdah is Martin Plackard’s favourite time of year.

  • Tools honoured in Blithering awards
    8 November 2019

    The Blithering Celebrating Success Awards are always eagerly anticipated. Every November, they recognise the commitment and dedication of people who put other people at the heart of everything they do before going the extra mile in their shoes. They also reflect the passionate belief of the organisers, Spume Media, in an awards-led approach to healthcare improvement science.

  • Provisional findings of the interim report
    31 October 2019

    The programme delivery group at One Blithering, the emergent NHS Blithering integrated care system, has published an interim report containing the provisional findings of a year-long strategic review.

  • Toast
    25 October 2019

    "The biggest complaint about the NHS which is beloved by everyone is about the food, and the biggest complaint about the food is about the lack of toast.”

 
 
Thursday, 2 April 2020

Blithering Covid-19 bulletin plays vital role

To fill a gap in the market for timely and relevant Covid-19 information, Martin Plackard, director of global crisis communications at NHS Blithering introduces his latest initiative to reach out to stakeholders during the outbreak.

“In common with all other NHS organisations and mainstream media we’ve decided to issue an hourly bulletin containing vital information about the Covid-19 crisis including recent national guidance, heartwarming stories from the frontline, emergency planning hints and tips, latest clinical updates from NICE and Mail Online, a round-up of the latest strategic thinking from Sir Trevor Longstay and his team at the ICS, and useful links to thousands of other essential tools and resources.  

“We’re kickstarting Issue One with coverage of our groundbreaking Covid-19 survey, our social media appeal for volunteers to lead community online clapping groups and news of leading GP Dr David Rummage’s probable return to frontline medicine.”

Turning Generation Z on its head

Results of our “19 on 19” survey to find out what 19 year olds think of coronavirus show that most young adults (97%) are against it while many of the rest are not sure. Asked to rate the pandemic from 1 to 5 where 1 is not at all bad and 5 is extremely bad, most respondents gave it a 5, showing that contrary to popular opinion younger people take things very seriously. Almost all of those surveyed revealed that they would be sad if they or someone close to them fell ill with coronavirus.

Martin Plackard said: “The findings challenge everything we thought we knew about people born at the turn of the century. Members of Generation Z not only care about the impact of fossil fuels and single-use plastics on the environment, they also care about the spread of deadly infectious diseases. Our young people are literally incredible.”

Plackard said the findings would inform a social media campaign to involve young people in virus-related programmes including Active Staying at Home Week (6 to 13 April) to celebrate lockdown. “We want young people to come together to make social distancing happen,” he added.

Inclusive ungatherings 

Bev Heaver, director of the Blithering Future Transformation and Far Horizons Academy will be hosting a series of Zoom ungatherings starting with a remote empathy workshop on Tuesday 7 April. Other planned events are “We’re all in this together: the role of inclusion”, “How to use WhatsApp to beat the virus” and “Change agents - more relevant than ever?”

Bev also promised a new regular #CovidOnMyMind tweet, in which she would share her latest thoughts about how pandemics change power dynamics and create new leadership paradigms.  

Rummage to stage comeback?

Dr David Rummage is “strongly considering” a return to medicine. Dr Rummage, Blithering’s foremost GP and longest serving medical director says he is “aiming to work towards a phased return to part-time medicine”. He adds that he is “torn between the desire to roll up his sleeves and stand shoulder to shoulder with brave colleagues risking their lives on the front line, and the need for vital support work in strategic commissioning”. Rummage has reluctantly concluded that he should prioritise the work that directly touches the lives of ordinary people and continue in his commissioning role. “I got into this job to save lives,” he said.

In other news…

NHS Blithering is appealing for Clapping Champions to work with local communities to identify all those who should be recognised for Covid-19 related acts of kindness in a series of themed virtual claps.

Sir Trevor Longstay has reassured local health organisations that he is doing “everything humanly possible” to unblock supplies of vital personal protective equipment (PPE).

Sir Trevor has faced criticism from some quarters after his waste management and clinical supplies firm emerged as the surprise winner of a fast-tracked procurement process to accelerate production of PPE but failed to meet delivery deadlines.

“I’m immensely proud of my people who are working night in day often in intolerable conditions to keep our profit margins safe,” he said.

Sir Trevor promised daily updates on the situation, and said he fully expected supplies to come on-stream “in the fullness of time, if not before”.

Editor: Julian Patterson

julian.patterson@networks.nhs.uk
@NHSnetworks