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Learn with Plackard: How to speak Weasel

 

Blog headlines

  • So much more than an extra pair of hands
    14 January 2021

    The introduction of the additional roles reimbursement scheme for primary care networks has started to grow capacity in general practice to address the unsustainably high workload that has put so much pressure on GPs.

  • Primary Care Networks – how did we get here?
    7 January 2021

    This week we are sharing a blog by PCC’s chairman David Colin-Thomé.

  • A year like no other
    17 December 2020

    On 5 July 1948 the NHS was born, over the last 72 years challenges and changes have been remarkable but the service has probably never been tested as much as in the last nine months. There have previously been numerous re-organisations, multiple changes to hospitals, mental health services and a shift from the family doctor towards more integrated primary care services delivered by a range of professionals. However, rapid transformation of services to embrace digital technologies, and a shift change to work differently has been forced upon all areas of the health service this year.

  • Guest blog: David Hotchin
    11 December 2020

    This week we have a guest blog that was submitted to us by David Hotchin, written by a retired friend....obviously, he's used a little poetic licence.

  • What now for commissioning?
    3 December 2020

    By Professor David Colin-Thomé, OBE, chair of PCC and formerly a GP for 36 years, the National Clinical Director of Primary, Dept of Health England 2001- 10 and visiting Professor Manchester and Durham Universities.

  • What White people don’t see
    26 November 2020

    This year’s Black History Month (BHM) has, unfortunately, in its shadow another example of why campaigns like this exist.

  • Primary Care: Why don’t we talk about Racism?
    20 November 2020

    Rita Symons is an ex NHS leader who is now a leadership consultant, coach and facilitator. Her work is mainly in the NHS and she is an associate for PCC offering facilitation, coaching, strategy development and team development activities. She is a concerned but hopeful world citizen and combines work in the NHS with a board role in a non for profit organisation and an interest in writing.

  • Primary Care and the Health of the Public
    12 November 2020

    By Professor David Colin-Thomé, OBE, chair of PCC and formerly a GP for 36 years, the National Clinical Director of Primary, Dept of Health England 2001- 10 and visiting Professor Manchester and Durham Universities.

  • What now for primary care
    4 November 2020

    By Professor David Colin-Thomé, OBE, chair of PCC and formerly a GP for 36 years, the National Clinical Director of Primary, Dept of Health England 2001- 10 and visiting Professor Manchester and Durham Universities.

  • Boosting your resilience
    30 October 2020

    The last year has been a difficult one, who would have imagined last Christmas that we would have been in lockdown, with the NHS seriously tested by a global pandemic. So much change has happened and the resilience of people working in and with health and care services has been seriously tested. Resilience is our ability to deal with, find strengths in and/or recover from difficult situations. Its sometimes referred to as “bounceabiliy” – but bouncing in what way?

  • Link of the week: National Cholesterol Month
    23 October 2020

    Every month or week of the year seems to be an awareness week, October has more than its fair share.

  • New redeployment service offers talent pool of motivated, work-ready individuals
    15 October 2020

    People 1st International have shared some of the work they are doing to support people displaced from industries due to the Covid-19 pandemic. There is an opportunity for health and care services to benefit from this workforce.

  • Link of the week
    9 October 2020

    Article published in the BMJ looking at the ability of the health service to quickly bounce back to pre-Covid levels of activity and considers if it is desirable.

  • Virtual Consultations– the patient perspective
    2 October 2020

    This week Jessie Cunnett, director of health and social care at Transverse has shared this article.

  • Virtual Consultations– the patient perspective
    1 October 2020

    This week Jessie Cunnett, director of health and social care at Transverse has shared this article - Virtual Consultations– the patient perspective.

  • Celebrating innovation in eye research
    24 September 2020

    This week Julian Jackson from VisionBridge has shared a report on eye research.

  • Link of the week: Comprehensive Spending Review and Covid-19
    24 September 2020

    This week we are sharing a blog that outlines the funding pressures and uncertainties faced by the health and care system

  • Risk stratifying elective care patients
    10 September 2020

    This blog has been shared by MBI healthcare technologies. As services are starting to treat routine patients those on waiting lists are making enquiries as to where they are on the list, and if they are still on the list.

  • Link of the week
    4 September 2020

    This week the link we would like to share are reflections from physiotherapy students on placement at Alzheimer Scotland https://letstalkaboutdementia.wordpress.com/

  • Link of the week
    28 August 2020

    This week we would like to share a blog published on the Mind website about being a BAME health worker in the pandemic.

 
 
Thursday, 7 March 2019

Learn with Plackard: How to speak Weasel

Martin Plackard is universally acknowledged as the foremost public sector communicator of his generation. Here he provides a guide to the most useful terms every NHS communications professional should know.

Strategy

Vision – what good looks like and what better might look like in future, ideally captured in a clear and concise vision statement running to no more than two sides of A4. Make sure you have sign-up and preferably buy-in from all stakeholders.

Mission – what you are urgently planning to aim to facilitate or enable. May contain pledges and ambitions. Should not include promises or dates.

Commitment – may be firm, strong, lasting or unwavering. Everything you do should underline or demonstrate it. A preliminary commitment is a useful first step leaving room to change your mind later.

Purpose – the ultimate aim of every strategy. Something we should all aspire to (see also achievement).

Transformation – state or act of imagining incredible benefits that will materialise in the near to mid future.

Sustainability – what all transformation funding ends up being used for.

Roll-out – how all new programmes, campaigns, policies, IT systems and changes to services are introduced. Start with an initial roll-out and progress to the regional or national variety. For large-scale or long-running programmes organise your roll-out in waves.

Geography and travel

Landscape – uncharted expanse of space suitable for stakeholder mapping exercises, reviews and surveys (see also journey).

Place – very approximate measure of size not to be confused with an actual location. A place is smaller than a system but larger than a locality.

Direction of travel – means of expressing intended course to an implied end-point or destination. Usually but not necessarily synonymous with forward (see also towards).

Towards – indispensable term conveying momentum and strategic intent.

Journey – something we’re on or may soon be on together.

Roadblock – unforeseen circumstance that may lead to long detour or in extreme cases an abandoned journey. (Note: You are not starting again but building on the success of your last journey).

Engineering and construction

Underpinning – the parts of your strategy or programme that people don’t need to see but like to know are there. Underpinning beliefs or principles may be used to convey robustness in the absence of credible evidence or a solid rationale.

System architecture – use to confer orderliness and coherence on the sprawling mass of ill-fitting and incompatible parts responsible for commissioning, regulating and providing services.

Support chassis – sometimes even system architecture needs further reinforcement. One or more support chassis may be rolled out as required.

Overarching – largely decorative rhetorical feature advertising your primary goal. Note that too many overarching ambitions can make the programme top-heavy and unstable.

Silo – mass storage unit for vested interests. Aim to break them down but not before moving their contents to another suitable location (see delivery vehicle).

Delivery vehicle – something has to deliver the outcomes and benefits of transformation. They won’t move themselves.

Editor: Julian Patterson

julian.patterson@networks.nhs.uk
@NHSnetworks

 
Nicole Druce
Nicole Druce says:
Mar 08, 2019 09:28 AM

I don’t understand how this "tongue in cheek" comms is supposed to help with the motivation of staff or the NHS as a whole. If the time spent writing this blog was spent highlighting REAL achievements, collaboration and progress I would applaud the Editor's efforts. However, as a fairly new employee to the NHS this satirical messaging does nothing to change the elements of the organisation that needs to be challenged. It simply provides a vessel in which the echo of "oh well...it's always been done this way" is allowed to fester. If this type of communication was published in private commerce the editor would be sacked for bringing the organisation into disrepute!

Julian Patterson
Julian Patterson says:
Mar 08, 2019 11:21 AM

Thank you. I always look forward to my first "he should be sacked" message of the year

Anonymous says:
Mar 08, 2019 12:07 PM

Sigh.

When I joined the NHS (my first job was in 1990) people were still allowed a sense of humour. On the grounds that happy people who can laugh at the sheer ridiculousness of much of the bureaucracy we're expected to shoulder are, in general, merrier team-mates and the workplace is a happier place. And happier people are more productive.

That's obviously the wrong way to motivate people. I shall put hair shirts and whips on order this afternoon, along with a bit of dry bread and rainwater collected from the rainbutt for suitable snacks.

richard askew
richard askew says:
Mar 08, 2019 02:21 PM

A very informative article - I always wanted to know the difference between vision and mission. Now I know I pass it on to all my friends. Thank you

Jon Collins
Jon Collins says:
Mar 08, 2019 02:50 PM

This is satire?
*deletes presentation*

Anonymous says:
Mar 09, 2019 08:38 PM

Time and again parody has been shown to be one of the most effective ways to speak truth to power and shine a little light on some of the worst excesses of health service management.

They do say when everyone in the organisation thinks the same you can be sure no one is thinking.

Essential reading for all those NHS communications colleagues aspiring to be more than a cheer leader for national policy makers.

The Nuffield Trust - Essay collection October 2018
Doomed to repeat? Lessons from the history of NHS reform.
www.nuffieldtrust.org.uk/files/2018-10/learning-from-history-web.pdf