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24-11-2009 Back to news index
Cancer Awareness Measure (CAM) National Baseline Report
A baseline population-based survey using the CRUK Cancer Awareness Measure (CAM) developed by the University College London was undertaken in September and October 2008 and included a general sample of 2,216 members of the public. A separate study focused on ethnic minority communities recruited 1,500 respondents from six ethnic groups.
The results showed that with the exception of “a lump or swelling”, less than 30% of the public surveyed were able to recall common cancer symptoms. Awareness of cancer symptoms was lower in men, younger people, those from a lower socioeconomic status group and ethnic minorities. On average, people were only able to recall 2 cancer signs or symptoms.
This report will be of interest to people involved in early diagnosis of cancer, researching, commissioning or delivering interventions.
- Cancer Awareness Measure report (PDF, 349KB)