Learning from practice
Bollywood Postcards
| Organisation: | Nottingham City PCT |
| Contact: | Vanessa Mcfarlane Health Promotion Specialist: Black and Asian Sexual Health Specialist Health Promotion Service (Nottingham) 0115 9428655 Vanessa.mcfarlane@nottinghamcity-pct.nhs.uk |
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Designed in connection with a sexual health event targeting young Asian people in Nottingham, the postcards supported the information available on the day.
They do not advertise sexual health and the contacts are not exclusively of a sexual health nature; this enables young people to have information in a way that they will not be 'found out'. The pictures were taken by a local photographer, Ana Bhogal. They feature people from Nottingham’s Asian community. Our inhouse graphic designer at Nottingham City Primary Care Trust developed the postcard. Approximately £1,000 was used to pay for photography and printing. The postcards were very successful and popular with both young people and health professionals. They ran out almost immediately but we have now found funding to reprint them.  Taken from IDeA’s ‘Year of healthy communities’ calendar - a year's worth of practical inspiration on simple steps you can take to promote health across a wide range of services. • www.idea-knowledge.gov.uk/idk/core/page.do?pageId=4425634 IDeA is the improvement and development agency for local government • www.idea.gov.uk Categories for this entry: BME communities Disease prevention Assessment of health needs Sexual health |
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